She Will Be Loved

One of the best indie bridal shops in NYC for custom wedding dresses handcrafted in NYC.

One of the top, bridal shops in NYC, for unique wedding dresses, vintage inspired wedding dresses, couture wedding dresses, boho chic wedding dresses, artsy couture. 


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Name *
What day would you like to come in? We are open Tuesday through Saturday (Closed Sunday and Monday) *
What day would you like to come in? We are open Tuesday through Saturday (Closed Sunday and Monday)
Phone *

Need an answer fast? Check our FAQS:

I need a custom design.  Can I meet with the designer to discuss everything?

Absolutely. Just write in the message box: "meet with the designer - custom design," and any information you'd like to add.

Do I need an appointment?

Yes, we work by appointment, even for veils and accessories. Because we are always in fittings or finishing dresses for wedding deadlines, it's usually not possible to take walk-ins. Although, if you find yourself in the area, feel free to call us at (212) 334-6546. We will definitely try to see you, if possible.

Please note: Every season there comes a time when our orders  are booked to capacity, and we are not be able to accept more requests for dresses. At this time, we can usually offer some samples, which can be purchased off the rack.

What is the shop address?

611 Broadway near the corner of Houston Street.
We are on the 5th Floor, Suite #538
The building entrance is in between the Crate and Barrel store and Chase bank. The building is across the street from Nike.

How long are appointments?

Appointments usually run 45 min. to an hour.

Can I bring a large party to my appointment?

There is limited seating (4 total chairs), so groups of 4 total are ideal. However we like to welcome everyone and we are happy to accommodate more, if they don't mind standing, or sharing seats.

Fathers and fiancées are welcome.

Because the space is not childproof, i.e., there are hot pressing irons, lots of glass objects, and leaning floor mirrors, this can be dangerous for children, therefore, they are not allowed for their safety.

What is your price range?

Our bridal dresses are handcrafted to your measurements and range from $2,275 - $8,000 for long gowns, with most dresses under $4,750. Up to 2 fittings with alterations are included in the price. Most of our dresses are made from silk, and fully lined in silk. All are locally handcrafted in our Soho NY atelier.

How do I pay when I find my dress?

There's a 50% deposit to place the order. The remaining balance is due when your dress is finished. Credit cards and cash are accepted. Checks are accepted for deposits, all checks must be cleared before merchandise leaves the premises.

How long does it take for my dress to be made?

Most designs take 4 months, start to finish. Allow 5 months for lace or beaded dresses. We will give you an exact finish date when you select the dress. Let us know if you need the dress sooner. We can usually accommodate rush orders, depending on the work schedule and the fabric availability.

Do you have dresses that can be purchased off the rack?

Yes. If you need a dress right away, there are always a few samples available immediately, or on short notice. Sample sizes range from size 2 to 10.

How long before my wedding should I order my dress?

5-12 months before your wedding or event is ideal, to allow plenty of time for fittings, and anything else that may come up.

What are your business hours?

Our business hours (by appointment):
Tues - Fri: 12 noon -7 pm
Sat: 11:30 am-6:30 pm
Closed Sunday & Monday, as well as major holidays


Appointment Hours

Tues - Fri - 12 noon to 6:15PM

Sat- 11:30 AM to 6:15 PM

(Closed Sunday & Monday)


If you don't hear from us within 24 business hours, it means your message didn't reach us.  If this happens, please email us at You will get a reply within 1 business day. Our business days are Tues. through Sat.