She Will Be Loved

One of the best indie bridal shops in NYC for custom wedding dresses handmade in NYC. Boho chic wedding dresses, vintage inspired wedding dresses, destination wedding dresses. Eco Conscious.

One of the top, bridal shops in NYC, for unique wedding dresses, vintage inspired wedding dresses, couture wedding dresses, boho chic wedding dresses, artsy couture & accessories. Eco conscious bridal.


MAKE your appointment HERE
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What day would you like to come in? *
What day would you like to come in?
Open Tuesday through Saturday (Closed Sunday and Monday)
Please scroll to pick your time (from 12 noon - 6PM

Need an answer fast? Check our FAQS:

I need a custom designed dress, can I request a meeting to discuss everything with the designer?

Absolutely. Just write in the message box: "meet with the designer - custom design," and any information you'd like to add.

Do I need an appointment?

Yes, we work by appointment, even for veils and accessories. Because we are always in fittings or finishing dresses for wedding deadlines, it's not always possible to take walk-ins. Although, if you find yourself in the area, feel free to call us at (212) 334-6546. We will definitely try to see you, if possible, however, we may not be able to when we're in fittings or on tight deadlines.

What is the shop address?

611 Broadway near the corner of Houston Street.
We are on the 5th Floor, Suite #538
The building entrance is between the Crate and Barrel store and Chase bank, across the street from Nike.

How long are appointments?

Appointments usually run 45 min. to an hour.

Can I bring a large party to my appointment?

There is limited seating (4 total chairs), so groups of 4 total are ideal.

If you have more in your group, and some don't mind standing, just let us know, we understand and welcome everyone.  Fathers and fiancées are welcome. The space is not childproof, and can be dangerous for an little one (hot pressing irons, glass, floor mirrors, etc), so children are not allowed for their safety.

What is your price range?

Our bridal dresses range from $2,275 - $8,000 for long gowns, with most dresses under $4,500. Up to 2 fittings with alterations are included in the price. Most of our dresses are made from silk, and fully lined in silk. All are locally handcrafted in our Soho NY atelier.

How I pay when I find my dress?

There's a 50% deposit to place the order. The remaining balance is due when your dress is finished. Credit cards and cash are accepted. Checks are accepted for deposits, all checks must be cleared before merchandise leaves the premises.

How long does it take for my dress to be made?

Our dresses are made in house. Most designs take 4 months, start to finish, allow 5 months for lace or beaded dresses. We will give you an exact finish date when you select the dress. Let us know if you need the dress sooner. We can usually accommodate rush orders, depending on the work schedule and the fabric availability.

Do you have dresses that can be purchased off the rack?

Yes. If you need a dress right away, there are always a few samples available immediately, or on short notice. Sample sizes range from 2 to 10.

How long before my wedding should I order my dress?

9-12 months before your wedding or event is ideal, to allow plenty of time for fittings, and anything else that may come up.

What are your business hours?

Our business hours (by appointment):
Tues - Fri:11:30 am-7 pm
Sat: 11:30 am-6:30 pm
Closed Sunday & Monday, as well as major holidays


Appointment Hours

Tues - Fri - 12 noon to 6:15PM

Sat- 11:30 AM to 6:15 PM

(Closed Sunday & Monday)


If you don't hear from us within 24 business hours, it means your message didn't reach us.  If this happens, please email us at, andwe'll reply within 1 business day, Tues. through Sat.